Have you ever found the perfect typeface… but wished you could ask for a slight tweak or expansion?
We’re excited to share the launch of “Adobe Type Concepts” with you – a new program that’s all about honoring the input of the people who use the font designs most – you, the creative community!
How will it work? The Adobe Type team will release a new font (initially in a scaled-down version), and ask for feedback from the community as a guide for its future development and expansion.
The very first font in the program is now released – meet Vortice Concept, a bold display typeface by Miguel Sousa. Now’s your chance to take it for a spin and give your feedback on it so that Miguel can start working on the next iteration of Vortice this summer -> VISIT AND USE VORTICE!
As an Adobe Type Concept font, Vortice debuts in a single weight with Latin uppercase characters and some punctuation. A typical Adobe type design effort takes about two years to develop from idea to final product; to make Vortice, the challenge for Miguel was to develop the new face in six months, while working on other projects.
“PAGE,” Germany’s premiere graphic design magazine, and an inspiration for Vortice; its masthead/logo mixes Art Deco angularity with unusual rounded forms. Photo by Frank Grießhammer.
“Generally, type design is a somewhat solitary undertaking,” commented Miguel. “Often it is only after the font is completed and provided to customers that you begin to get feedback. With Adobe Type Concepts we talked about what it might be like to get users involved earlier in the process. I’m really excited to hear what our customers have to say, and to see where their input takes me.”
Vortice is a geometric sans serif display face with a brash personality. This typeface is reminiscent of the symmetrical Art Deco lettering styles first popularized in the 1920s, but unconventional letterforms such as the G, Q, R, and S lend Vortice a refreshingly progressive air. Vortice would appear equally at home on tasteful hand-pressed olive oil packaging and the splashy dress of a Formula One race car.