Basic Info

— Branding is about identity, creating a visual culture and giving birth to a new idea. The McCooper Studios approached the Royal Studio with a particular vision. Being a photography studio with a special touch in Sci-fi with a great background in cinema, the special request to design the brand had a great influence in the golden era of steampunk with a Nasa twist. A very big challenge. We have accepted and travelled with the idea of a lens being a portal to new images, a new soul to the gadget and a mechanical journey through the eye of the photographer. The 20ies and 30ies have a very strong identity that we most certainly dug deep exploring, transforming those references to a mad-man steampunk sci-fi era mood, meeting with a well-though system for a contemporary versatile identity that reflects the influences of a studio with such strong roots In the end, the result is a clear minimal 21st century excellence that grabs the Daily Planet and throws it around Metropolis in the pocket of the Nasa explorer's shirt. — A trip filled with character and personality. — McCooper Studios, The Royal Studio branding the lens chapter: —

Project Made For

Credits

Tags

armillary armillar golden gold case Mockup brand logo emblem STEAMPUNK globe nasa emboss deboss offset

Tools Used