Basic Info

OBFUSCANT BLACKHANDPATH The task: to design the most violent digital teaser experience. The deliverables: 1 digital album cover + 1 digital web platform as a music clip. The Background: BlackHandPath (the client) will fight anyone for $20. Main concept: "Obfuscant" — the act of obfuscating cotent — a new word by Blackhandpath. The outcome? A typographical cover that corrupts the content while preserving legibility — made as a breaking object to contrast with the previous visual releases while carrying their gut-violent musical approach. Being transparent to the content, the artwork derives from the actual lyrics in the release. Creating an intimate relationship with the content, the cover is an intimate speeach from the inside out subverting the very own album cover concept. As the lyrics get mashed, the information gets destroyed, the digital comes into play and the cover is an algorythmic dance between it's own corruption obfuscating the artwork and building identity. Playing with constraints, the web experience is a conceptual play between the content, the platform and the dialogue. The web is a key player to the transparent corruption: the previous BlackHandPath videoclips are destroyed and mashed into a single interactive action that derives their content while creating new narratives for the new release. It is a summary of the band's path and the ultimate digital void between the iconoclastic violence that builds their blasting identity and the new approach to the album. And beware kids: Don't glitch because it is fun. Do it if it makes sense. Like carrots.. To be built, and to be destroyed, Designed with mind, drawn with care, destroyed with code; Ladies and gentleman: Lock your retinas. This is an outrageous path.

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Tags

Album Hardcore Glitch code processing chinese asian digital electronic rap hiphop bold Web Experience interactive

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