Agulha is a textile company based in Porto specialized in tailoring and clothing. We were approached to create the visual identity which would apply to stationary, printed collateral and a micro website. The idea behind the identity was to create a word mark that share the same visual elements of the process of making up textile itself: A point and a line (in addition to the "agulha", which is the portuguese word for textile needle). The systematic deconstruction of the word mark served as the principle to create a playful, manageable and systematic identity, comprising multiple patterns and a suite of energetic illustrations that represent the independent studio culture and it's individuals. Read Less